UTM Link Builder
Build UTM-tagged URLs for Google Analytics campaign tracking. Free online UTM link builder with presets for Google Ads, Facebook Ads, email newsletters, and more.
e.g., google, newsletter, facebook
e.g., cpc, email, social
e.g., spring_sale, product_launch, brand_awareness
Paid keywords for search ads
Differentiate ads in A/B testing
utm_sourceIdentifies which site sent the traffic (e.g., google, facebook, newsletter)utm_mediumMarketing medium used (e.g., cpc, email, organic, social)utm_campaignCampaign name for specific promotion or product (e.g., spring_sale)utm_term(Optional) Paid search keywords to identify which keywords drove trafficutm_content(Optional) Differentiate similar content or links for A/B testing