免费转换器
UTM 链接构建器
为Google Analytics广告系列跟踪构建UTM标记URL。免费在线UTM链接构建器，预设支持Google广告、Facebook广告、电子邮件通讯等。
例如: google, newsletter, facebook
例如: cpc, email, social
例如: spring_sale, product_launch, brand_awareness
付费搜索广告的关键词
A/B测试中区分广告
UTM Parameter Guide
utm_sourceIdentifies which site sent the traffic (e.g., google, facebook, newsletter)utm_mediumMarketing medium used (e.g., cpc, email, organic, social)utm_campaignCampaign name for specific promotion or product (e.g., spring_sale)utm_term(Optional) Paid search keywords to identify which keywords drove trafficutm_content(Optional) Differentiate similar content or links for A/B testing